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Over
the next 5 years $36 million in private funding, cash sponsorships
and contributed in-kind services will be raised. As the Foundation
takes root it will be promoting several initiatives designed
to generate self-sustained revenues based on the current business
model.

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set up as a Foundation, The American Tree will be stewarded
by its current founders for the interim. |
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Hal
Arscott, Founder - Artistic Director and Interim-Chairman
Eric
Wilder, Co-Founder -
Vice President of Public Relations & Communications
John
Anderson, Vice President & CIO
Janet
MacArthur, Administration |
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Once
convened the board of directors will announce its choices for
President and Chairman.
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During
the tour it is estimated that at least 5 million people will
be visited by The American Tree and become aware of its mission.
During this tour our sponsors will be proudly displayed thus
giving them mention for their noble support of the foundation.
As an initiative to continue benefiting from the media publicity
generated, which will provide even greater market penetration,
The American Tree will be leveraging it’s relationships
in order to enhance its branding. By our sponsors co-marketing
campaigns, national awareness will continue to drive people
to our website as well as our sponsors web sites.
To
be formally announced.
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Copyright
2003 – 2005 The American Tree Foundation |
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