Over the next 5 years $36 million in private funding, cash sponsorships and contributed in-kind services will be raised. As the Foundation takes root it will be promoting several initiatives designed to generate self-sustained revenues based on the current business model.

Initially set up as a Foundation, The American Tree will be stewarded by its current founders for the interim.
 

Hal Arscott, Founder - Artistic Director and Interim-Chairman

Eric Wilder, Co-Founder - Vice President of Public Relations & Communications

John Anderson, Vice President & CIO
Janet MacArthur, Administration

Once convened the board of directors will announce its choices for President and Chairman.

 

To be convened.

 

During the tour it is estimated that at least 5 million people will be visited by The American Tree and become aware of its mission. During this tour our sponsors will be proudly displayed thus giving them mention for their noble support of the foundation. As an initiative to continue benefiting from the media publicity generated, which will provide even greater market penetration, The American Tree will be leveraging it’s relationships in order to enhance its branding. By our sponsors co-marketing campaigns, national awareness will continue to drive people to our website as well as our sponsors web sites.

To be formally announced.

   
Copyright 2003 – 2005 The American Tree Foundation