The American Tree Foundation through its web interface ‘My American Tree’ presents community based LocalNets to end-users. A LocalNet is a community-based portal that focuses on immigrant history with in a community, the cultural nuances with in that community and the subsequent folklore that is pertinent to the individuals who make up the community.

Collected and organized through out the LocalNet, this content is then delivered through ‘My American Tree’ to anyone who is interested in learning a little something about his or her community. If they so desire they can query and learn about other community based LocalNets and even communicate with newly made friends through IRC (Internet Relay Chat).

Knowing that a LocalNet represents each physical community, businesses benefit from a localized web presence with in their specific LocalNet. This web presence further benefits a business when a consumer searches for a specific product or item by drilling down on their search criteria by state, county, city, town or village. LocalNets are queried according to a consumers selected criteria. For those businesses that wish to participate, a fully integrated suite of e-commerce tools is available to them in order to conduct business by way of their LocalNet.

Also as an added value feature the ‘My American Tree' component gives individuals and businesses the ability to buy and sell goods and services in an on-line auction format. This feature is again a fully integrated e-commerce solution specifically designed for on-line auctioneers.

Individuals and organizations within a community voluntarily provide and manage the content of their LocalNet as individuals, but collectively as a community. By creating personalized LocalNet accounts, much like setting up a web mail account, they are able to share their stories, share interests and participate in forums .

“It’s a fun concept with a lot of features designed to entertain and inform people about Americans and their communities.” Adds Eric Wilder, Vice President of Public Relations & Communications. He goes on to say "there is even a childrens component. Some of the stories are being told to children by Tommy Thom the Tree Whisper who lives in the Tree House. But that’s another story."

The 'My American Tree' feature will be coming soon.